The Ugly Truth About Weight Loss (Part 1 of 2)

WARNINGThis copy is ‘truth‘. On purpose I am telling you ‘how it is’. I am not making any friends with the fitness industry, SUPPLEMENT industry, specifically the marketing world that only cares about selling the latest and greatest fad diet, exercise DVD, potion, lotion or magic pill.

“It’s like being a (drug) addict.”

Not my statement

I was talking with a friend of mine who is a leader in the fitness industry. She’s probably one of the top fitness trainers in the world at what she does – transforming movie star’s bodies.

Names are never discussed – (HIPPA compliant) with respect to privacy, yours, hers and her clients.

Several clients had been referred to her – all were frustrated with the weigh loss results they had been getting…

They grew tired of trying all the fad diets, newest fat burners, slim teas, ‘trending’ books and exercise DVD’s about losing weight.

They became Frustrated at all the swindlers and late night infomercials – interruption advertising taking up their SOCIAL feeds- Facebook,  Instagram whatever!

The very first thing every single woman told my friend is that they wanted out of ‘the game’ (off the hamster wheel), they wanted it to stop, they wanted to block all the advertisement tricking them into the next best thing…

Convincing them that a magic solution exists – ‘8 minute abs’, pole dancing, vibrating belt, thigh master, ‘bikini body’, ab roller, grapefruit diet, shake weight, slimming teas, etc.

They were tired of the overload of marketing bombarding them with false promises and contradictory information about weight loss and fitness.

But the minute each and everyone of them tried something NEW and it didn’t work immediately, they went back into old behaviors. 

They purchased or tried the latest and greatest thing in some random video or blog post.

They couldn’t quit, kept doing the same thing over and over, “Its like being a drug addict”

Survival instincts kicking in!

We are hardwired for safety and security and switching to the next fad diet or exercise craze gives us that.

Yet safety and security don’t burn fat NOR get us fit.

Many of these safety mechanism just don’t help us ANYMORE.

Safety mechanisms designed to keep us FROM taking unnecessary risks and MAKING gambles with our lives in a hostile Neanderthal (saber tooth tiger) world.

We gravitate towards the easy, frictionless, ‘the secrets’, loop holes and sexy tips versus fundamental strategies that actually work.

These safety mechanisms that were once there to keep us from getting eaten or killed now make it so we gravitate towards the easy, frictionless, ‘the secrets’, loop holes and sexy tips versus fundamental strategies that actually work.

These million years of evolutionary traits just don’t serve us anymore.

But such is the pull of easy, ‘I want it now‘, supersize me, Netflix, apple pay, Instant This, and Instant That.

Yet in reality we don’t need saving anymore.

Savvy gurus who understand these universal laws, leverage these flaws and instincts to their advantage.


The answer is change! Change your mind, change your body 

Women often come into our clinic with various illnesses, questions and concerns mostly about weight problems.

Many have hormone issues and a surprising (alarmingly) number of women are under the age of 30.

Meet Rose (real name protected for privacy) a 27 year old woman that came into our clinic wanting to lose weight (excess body fat).

Our clinic works with all kinds of illnesses and disorders, with an emphasis on hormones and weight loss.

To be fair losing weight is not the real goal, getting fit, lean and losing the excess ‘fat’ is.

But as Rose put it “I need to lose weight”, to fit into my bridesmaid dress; my sister is getting married in the fall.”

So we set about helping her identify her goals, problem areas etc.

Almost always we begin with education, or re-education.

The internet is great, with a few key strokes and some google massageyou can find out about almost anything.

But the problem that I have found is that there is just too much information.

Most, not all, is someones opinion NOT backed by any facts or scientific evidence, especially when it comes to weight loss – aka fat loss.

No wonder people like Rose and the average person is confused about what it takes to really get in shape, burn fat and keep it off.

It surprises me how many women ask the same questions or are frustrated about the same things that are bothering them.

The basic principles are this, women on average, are confused about…

The basic principles are this, women on average, are confused about what it takes to get and keep a healthy, all around lithe and supple, elegant (sexy) body – long term.

And its no wonder there is frustration…

Too much information on the internet is confusing, or contradictoryand/ or down right false.

Too many self proclaimed gurus touting the most recent fad diet, potion or miracle pill are only interested in lining their pockets instead of educating or helping.

Whats worse than unscrupulous sellers trying to persuade and confuse women into buying their wares,

… is the amount of incompetent idiots putting out article after article without backing up their claims with scientific research, facts and/or testimonials from actual people in a controlled tested environment.

That’s not going to happen here.

Using my 20 years of knowledge in healthcare.  Working as a combat medic, nurse and managing a medical clinic. 

And my lifetime pursuits of trying to better my body and mind,

… as well as spending countless hours researching – I will reveal what works and what does NOT, including basic tips and tricks that you can easily follow.

Here’s a blueprint.  That lays out what YOU can easily and simply do – a simple easy to follow (an overall) wellness program. 

Now you can accomplish your goals and dreams to:

Burn fat (shrink fat), get fit, improve performance, get a perky ‘peach‘ butt, attract the man of your life… whatever you want!

This letter is from a zoomed out wide angle perspective… THE 3000 foot overview, to give you the tools you need to get started – the big picture. 

On a basic level, unless you are sick, or have a debilitating disease that is causing you to gain weight like (untreated) thyroid disease, then…

You must burn more calories than than you take in, in order to burn fat… and burning fat or shrinking the fat cells is the name of the game. 

If your goal is not to burn fat, but to get overall fit and you have excess fat then you need to stop and listen.

Excess fat has been linked to heart disease and several other life threatening diseases.

Its a silent killer.

So sometimes by just focusing on loosing the excess fat many other health problems go away 

Do you have other health problems that are related to obesity?

I am no doctor and want you to seek medical advice before starting any weight loss, diet or nutritional program or before taking any advice, mine included…

There now that the legal is out of the way.

Burning more calories than you take in is the way to reduce weight gain ‘fat‘ and start the process of building a better, healthier you.

There are several ways to speed this along and suppress your appetite… so you are not hungry and so you don’t overeat, cheat and…


1. Fad diets, exercises and supplements are designed to do one thing – sell more stuff (take your money) – THEY work short term – Not a long term solution!

2. Savvy marketers know that praying on your natural instincts is an easy way to sell – stuff!

3. We are hardwired for safety and security and switching to the next fad diet or exercise alone does not burn fat nor get us fit.

4. Too much information on the internet is confusing, or contradictory and/ or down right false.

You must burn more calories than than you take in, in order to burn fat… and burning fat or shrinking the fat cells is the name of the game.

There’s a better way….. >>

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